What if I told you SMS was the answer to your dilemma of poor customer retention? Because it IS!
According to Nielsen, text messaging is the most used data service in the world. And SMS was found to have a response rate of 45% according to a Velocify study. In the same study, email was found to have only 6% response rate. Need I say more?
Statistics aside, here are three main reasons why you should be communicating via SMS, and at the very end is a bonus tip because your business needs to grow this 2018.
It’s a beautiful year to make money.
Two factor authentication: Honestly, not much ought to be said about this after the data thievery year of 2017 we all just experienced. You need to secure your apps! The fastest, cheapest and easiest way to do this is by switching to two factor authentication implemented using one time passwords.
When a user logs in or at any specific point within your platform, a code is auto-generated and sent via SMS. Only after entering the sent code are the users allowed to proceed. Sounds simple but it prevents a whole lot of mess.
I recommend using ShoutOUT Lite because let’s be honest, doing this manually is right next to impossible if it was to be efficient. And there’s no better or cheaper app. (especially if your business is based in Sri Lanka). Sign up now for free.
Timely Communication: One of the fastest means of communication is SMS, so use it to your advantage by sending user updates and quality information. Keep your customers in the loop and don’t be afraid to go ham. A research carried out by Velocify suggests that sending more text messages after contacting the potential customer leads to greater engagement and thus a higher rate of conversion.
Also, expand it so that your customers can respond to your messages.
Communicating with your customer at every step of their transaction process is one of the fastest ways to get their attention. Texting in the sales process can lead to conversion gains of more than 100%. A good example, in an ecommerce business, updating your buyer via SMS about the process of their order.
Again, you could easily set all of these up using ShoutOUT Lite.
Feedback: A recurring idea used in all articles written by me is “you are not your customers, don’t do the thinking for them”. If you’re an entrepreneur or into marketing or sales, you need that in poster form. Having stated the importance of feedback, it can be difficult to acquire, and this is another area where SMS can help. Using SMS, you can quickly send out feedback and prompt your customer for short direct responses such as ratings from 1-5 on different things. Need I say that you can automate this using ShoutOUT Lite?
The bonus tip as promised
Now these are just a glimpse of what you can do with SMS marketing.
To make your life easier we created an SMS API called ShoutOUT Lite, yes I mentioned it (a lot) earlier already. With a 5 minute integration you can begin sending and receiving SMS on your application. You can schedule SMS to send out reminders, set up triggers that will cause an SMS to be sent to anyone that performs a set action such as a customer purchasing, and send SMS asking for feedback.
Start living the easy life, try ShoutOUT Lite today for free.
Still in doubt? Here’s what real people are saying.
